The brand wanted to reach out to millennials and create brand awareness and also a human connection. So for 8 month, my team and I hunkered down and dug deep into millennials, food trends and everything else we could think of to solve the problems ocean spray was having trying to connect to the unreachable generation.
I worked with a full team of designers, producers, writers and strategists. I played the role of art director and design director.
2019 National Addy Awards
2019 Suncoast Addy Awards—Golds
2019 regional Addy Awards—Gold
2018 Adobe Achievement Awards—Semifinalist